26 Delicious Starbucks Statistics for 2023

As one of the most successful and recognized companies in the world, Starbucks has changed the way people drink their coffee. 

In 2021, the company celebrated its 50th anniversary and appears to be still going strong, having stores in 80 countries worldwide. These impressive facts led us to list some of the most interesting Starbucks statistics, so keep reading to find out more.

Top 10 Fun Facts About Starbucks

  • Starbucks’s revenue dropped $3 billion in 2020.
  • In 2019, the market value of Starbucks was estimated at $110 bіllіоn.
  • The company had 15,041 stores in the US in 2019.
  • Due to the pandemic, Starbucks’s revenue dropped $3 billion in 2020.
  • In 2020, 69% of the US employees were female, and 47% were BIPOC.
  • The brand recorded an ACSI score of 79 in the US, in 2021.
  • The average Starbucks salary for the US baristas is $11.64 per hour.
  • In 2021, Starbucks spent $305.1 million on advertising.
  • The unhealthiest Starbucks drink has 85 grams of sugar and 510 calories.
  • Starbucks offers more than 87,000 possible drink combinations.

Starbucks Sales Statistics and Facts

This section deals with the most important figures and stats related to this popular quick-service coffee shop. We will also take a look at Starbucks’s worth and who its main competitors are. These are just some of the questions we’ll answer, so read on.

1. Starbucks generates more than 10 times the revenue of its nearest rival, Costa Coffee.


According to recent Starbucks stats, this company boasts the title of the largest coffee chain in the world. While 19% of the total revenue is contributed by food items, 74% of its sales comes from beverages.

2. Due to the pandemic, Starbucks’s revenue dropped $3 billion in 2020.

(The Motley Fool, FinancesOnline)

In the past ten years, Starbucks’s revenue has tripled. However, due to the current pandemic, Starbucks revenue in 2020 was only $23.5 billion, as opposed to $26.5 billion the year before. Still, in 2021, the net revenue reached 24.61 billion, while, by 2024, it’s expected to reach $30 billion.

3. The company’s market value was estimated at $110 bіllіоn in 2019.


The same year, this popular Seattle-based company reported a $1.37 billion third-quarter net income, which was a significant increase compared to the previous year’s $852.5 million. 

While the pandemic somewhat disrupted this growth, the early Starbucks statistics from 2022 seem optimistic.

4. In 2023 and 2024, Starbucks predicts to meet long-term growth targets, with a 10%–12% adjusted earnings per share growth.


What’s more, in the next eight years, the company aims to reach the number of 55,000 cafes globally, with a projected net new unit growth of 6% worldwide.

5. Speaking of impressive Starbucks numbers, the company had 15,041 stores in the US alone in 2019. 


Over the past decade, the number of Starbucks locations has been on a steady increase. In 2020, this coffee house ran 8,941 company-operated and 6,387 licensed stores solely in the US, while the number of cafes worldwide reached 32,660, according to Starbucks statistics

6. With 5,358 Starbucks stores in 2021, China is just behind the US. 


Although some stores in China had to close in 2020 because of the pandemic, the country could already boast 5,000 stores by 2021. Japan was in third place, with 1,546 stores

7. With 2,993 stores, California is the US state with the highest number of Starbucks locations.


Most recent Starbucks stats show that out of 15,222 Starbucks locations in the entire US at the beginning of 2022, California accounts for 19%. The Golden State is followed by Texas and Florida, with 8% and 5% of the total number of locations, respectively.

8. Dunkin’ Brands’ annual revenue in 2019 was only $1.3 billion, while Starbucks generated over $23.5 billion in 2020.


Dunkin Donuts vs Starbucks statistics can provide valuable insights, as these are the two largest eatery chains in the US that specialize in coffee. However,  the latter has a larger footprint, with around 30,000 locations worldwide, compared to Dunkin’ Brands’ 13,000.

9. When it comes to ready-to-drink coffee in the US, Starbucks was the leading brand in 2021, with $213 million in sales.


Starbucks annual sales statistics from 2021 show that, in 2020, Starbucks Frappuccino was the leading brand of ready-to-drink cappuccino/iced coffee in the US, capturing around 42% of that specific RTD market.

Starbucks Demographics and Workforce Diversity

In recent years, diversity and inclusion are being recognized as the top priorities each company should pay attention to. And indeed, more and more of them strive to include a mix of people and make them feel confident and comfortable coming to work. 

This section partly deals with the demographics of Starbucks customers while also covering its attitude towards both consumers and employees.

10. In 2018, Starbucks achieved 100% pay equity among genders in the US.

(Starbucks Stories & News, SEOAves)

The company now claims to have female and male employees paid equally in the US, according to 2020 Starbucks employee demographics

On top of that, in the interest of inclusivity and diversity, the company has installed gender-neutral toilets to protect the members of the LGBT community from harassment.

11. Out of around 228,000 employees in the US in 2020, 69% were female, while 47% were BIPOC.

(Starbucks Stories & News, Esquire)

At the end of 2020, the company boasted 349,000 employees, 228,000 of which were based in the US.

Starbucks diversity statistics show that 27% of them were Hispanic, 8% Black, 6% Asian, and 5% multiracial. Moreover, 0.6% are Native Hawaiian, and the same percentage is reserved for American Indian or Alaskan Native employees.

12. Most loyal Starbucks fans will visit a store approximately 16 times per month.


If they feel appreciated during shopping, millennials are very loyal customers, so it comes as no surprise that Starbucks loyalty program statistics show that 20% of their customers are returning clients that do not visit the coffee shop only for an occasional treat but go there regularly. 

The company’s Rewards program allows its most dedicated customers to accumulate points and exchange them for free goods.

13. The number of active Loyalty members in the US grew 48% in 2021.

(Ris News)

As per Starbucks customer demographics from 2021, the company gained more than a million new active members for their Starbucks Rewards program in Q3. Moreover, the number of members who have been active for 90 days increased to 24.2 million.

14. Starbucks’s target audience is men and women aged 25 to 54.


The most recent Starbucks target market demographics show that the company’s target audience is comprised of tech-savvy and high-income men and women from suburban areas.

What’s more, these people often lead a busy lifestyle and make 34% of their purchases in the afternoon.

15. In 2021, Starbucks recorded an ACSI score of 79 in the US.


American Customer Satisfaction Index, also known as the ACSI score, shows consumers satisfaction on a scale of 0 to 100. According to Starbucks customers statistics, the company has always had a really high score in the US, ever since the opening.

Interesting Starbucks Facts and Stats

Here are some of the most exciting facts about this famous brand with a bit pricey but tasty pleasures, and more about how Starbucks runs its business.

16. Chicago boasts the world’s largest Starbucks, approximately 35,000 square feet large.


Up until November 2019, Tokyo had the largest Starbucks globally, spanning four floors and boasting an industrial roaster that produced 750 tons of coffee yearly. 

With a 3,000 square feet larger roastery, Chicago took the lead. This five-floor store features the tallest 56-foot-tall cask filled with freshly roasted coffee beans.

17. The average Starbucks pay rate for baristas in the US is $11.64 per hour.


These salaries vary depending on the area, so while the average rate is $11.64 per hour, the highest rate goes as high as $16.11, and the lowest is $8.17. This only shows that the average Starbucks hourly rate varies greatly, at least across the US.

18. In 2021, Starbucks opened a pickup cafe in New York City, with two more planned to open in 2022.

(The Verge)

The newly-opened cafe in midtown Manhattan uses Amazon’s “just walk out” cashierless tech. This is perfect for buyers who want to get their coffee or a snack fast, without having to wait the extra minutes they would usually spend interacting with a barista.

19. Starbucks mobile app statistics from 2020 show that almost a quarter of all retail orders in the US are placed through the company’s mobile app.

(The Verge)

Since the number of food delivery app users rose 25.2% in 2020, it comes as no surprise that the same thing also happened with coffee orders. 

Launched in 2015, Starbucks’s Mobile Order & Pay lets customers order ahead for pickup at stores. Starbucks statistics show that, while it was relatively popular from the beginning, this feature dramatically increased in popularity in 2020 due to the pandemic.

20. This iconic coffee chain was the first brand to gather 10 million likes on Facebook in 2010.

(Eat This, Independent)

According to the Starbucks social media statistics from 2020, the number of likes reached more than 36 million. However, in 2021, the company considered leaving Facebook after facing a deluge of hateful comments following its environmental or social-justice-related posts. 

This would be a shame since, according to marketing statistics, Facebook is successfully used by 89% of marketing teams to boost brand pertinence.

21. Starbucks spent $305.1 million on advertising in 2021.


Compared to $258 million spent in 2020, this number represented an increase in their global advertising spend, although the company still took ninth place in terms of advertising in the US.

22. Another interesting fact about Starbucks states that every Starbucks coffee shop has to abide by the 10-minute rule.


This rule states that baristas are required to serve customers 10 minutes before opening, as well as 10 minutes after their closing time. 

This decision comes out of Starbucks’s wish to provide exemplary customer service since one customer will almost always be in front of a store, waiting for it to open. 

Starbucks Coffee Facts With Pumpkin Spice

Since its opening in 1971, Starbucks started building its reputation on high-grade coffee processed with quality equipment. The company is also proud of using coffee roasts that best accentuate rich coffee flavor and aroma. So let’s take a look at stats concerning its products.

23. What is the mostsold thing in Starbucks? The answer is brewed coffee.


Another classic choice, Caffe Latte, is in second place, while Pumpkin Spice Latte is also pretty high on the list. This popular seasonal drink is made with cinnamon, sugar, clove, pumpkin pie spice, nutmeg, and whipped cream. 

24. Starbucks nutrition facts show that their unhealthiest drink, Cinnamon Roll Frappuccino Blended Coffee, has 85 grams of sugar and 510 calories.


Next on the list of unhealthiest drinks you can order at Starbucks is White Chocolate Mocha Frappuccino Blended Coffee, with 520 calories and 64 grams of sugar. Finally, Red Velvet Cake Crème Frappuccino Blended Crème is third, with 480 calories and 70 grams of sugar.

25. The most expensive Starbucks drink cost $148.99.


Starbucks coffee statistics show that Super Venti Flat White is both the most expensive Starbucks coffee and the largest, being 240 ounces deep. With 11,000 mg of caffeine, this cup is the equivalent of around 122 cups of standard coffee.

26. More than 87,000 possible drink combinations are offered at Starbucks.

(Blue Water Credit)

If we take into account coffee size, type, flavor, milk options, and several other choices, a customer could spend 119 years drinking two new coffees per day without ever repeating an order.


How many Starbucks are there in the world?

With 32,938 locations in 2021, Starbucks holds a firm first place as the largest coffeehouse company globally. The company operates two types of stores, 49% are licensed, and 51% are company-operated. Despite the global pandemic, Starbucks launched 278 new stores in 2021. 

How many countries is Starbucks in?

Most recent Starbucks facts reveal that the company has stores in 80 countries, while the total number of employees in 2021 was estimated at 383,000.

How much is Starbucks worth?

The Starbucks brand was valued at $11.25 billion in 2020, but last year, its value increased to $13.01 billion.

The Bottom Line

This Seattle-based company still has room to grow and certainly enough creativity to design many new drink mixtures to add to the already impressive list. 

According to all of these Starbucks statistics we have discussed, we can safely say that Starbucks’s success and recognition aren’t going to decline any time soon. 


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Jelena holds a bachelor's degree in English language and literature. Although she wanted to be an English teacher, Jelena found herself in creative writing. She loves to travel and wander around unfamiliar places, while in her spare time, she loves watching movies, reading books, playing with her two dogs, and discovering new music.