Branding has been an important buzzword among successful business people for years now.
They all speak of how important it is to present yourself in the best possible way, which is why we decided to summarize the most important branding statistics for you.
We bring you the essential statistics on branding to help you plan your strategy and the future steps you need to take.
Read on to find out more!
Top 10 Branding Stats
- 59% of customers buy from familiar brands.
- 31% vote for trustworthiness as a number one asset of a brand.
- 49% of consumers are dependent on influencer recommendations.
- 60% of employers have used social media to check potential candidates.
- Brand awareness statistics show that 33% of all logos are blue.
- 64% of consumers connect to a brand through shared values.
- Roughly 30% of all internet users used ad-blockers in 2019.
- Content marketing is three times more efficient than paid marketing.
- 39% of users quit websites if images take a long time to load.
- 79% of millennials believe ads are crucial for branding.
Essential Branding Statistics
Now that we’ve been over the key stats, let’s get the basic branding facts and numbers straight first. How important is branding? Can your business manage without it, and how should it look like?
Before you start panicking, read carefully through these statistics and find out essential information about taking your business to the next level.
This is undoubtedly one of the most basic branding facts — having integrity, motivation, and believing in a cause has a fantastic power to transform your business altogether.
Contemporary consumers, especially younger ones, seem to consider shared values with a brand one of the most important things in the selection process.
2. 41% of logos use only stylized text.
We live in a hectic world and get most of our information in glimpses, which is why the visual branding strategy is an essential step in building a brand.
With that said, 93% of logos have a simple design that is easily recognizable, even in small sizes.
If you want to make a good logo, keep in mind that 67% of logos have a more horizontal aspect ratio and around 13% include the brand’s initials.
Only 9% of logos don’t show the company’s name, so that can also be something to consider.
3. Brand identity statistics show that 33% of all logos are blue.
Blue is generally known as the safest choice, with almost no cultural connotations attached to it, so it is universally seen as a color of professionalism.
Keeping things simple is important, which is why 95% of brands opt for using only one or two colors.
Brand consistency statistics furthermore reveal that the second most popular color is red, with 29%, and the black/greyscale emphasized in 28% of brand logos.
If it’s not one of these, there is a 13% chance that it is yellow or gold.
4. Branding is the most important in the category of smartphones.
Our smartphones became a crucial part of our lives. It saves our memories, remembers dates and appointments, and alerts us when our significant other’s birthday is coming.
Unsurprisingly, the mobile phone brand statistics from 2018 show that 63% of American adults pay special attention to brands when they shop for smartphones.
Other categories in which brands come close in importance are fashion (53%), TV and HiFi (48%), vehicles (47), household appliances (44%), and food/drinks (42%), although the difference is still obvious.
The brand seems to be the least important in furniture (25%) and toys/baby products (18%).
5. Content marketing is three times more efficient than paid search marketing.
Establishing a consistent narrative and creating a tailored content is more beneficial for your business than you’d think.
What’s more, brand storytelling statistics show that content marketing (blogs, emails, videos, social media campaigns, etc.) costs 31–41% less than traditional paid search — but reaches more people.
6. Roughly 30% of all internet users used ad-blockers in 2019.
(Digital Marketing Institute, Social Media Today)
The stats show that 74% of us are indeed guilty of stress shopping.
If you know anything about online brand marketing, you know that the last thing a stressed person needs is pop-ups, flashy ads, and screaming promos.
Ad-blocking software is being used in mobile phones too, being at 15% in 2017 and 25% in 2019.
7. Millennials are willing to pay 38% more to do business with a brand that provides better customer service.
(The Next Scoop)
Branding statistics show that while people generally try very hard to escape traditional advertising, almost all millennials demand a customer-centered experience.
After all, only 37% of shoppers feel like brands actually know what they want.
Retail statistics show that some 40% of retailers are worried about the lack of brand loyalty in millennials, but the chances are — you didn’t treat your customers right, and they left.
Research has shown that millennials are very loyal customers if they feel welcome and valued during shopping. It’s not much to ask, is it?
8. 40% of Gen Z finds brand loyalty important, according to 2017 brand loyalty statistics.
Looking into statistics from 2017, we see that both Gen Z and millennials like custom-tailored experiences and respond well to user-generated content in general.
Available stats show that millennials are actually at the top of brand-conscious generations, with 60% stating that they stay loyal to brands they like.
9. 34.2% of American millennials buy items from a few favorite brands.
When it comes to brand loyalty, statistics show that market maturity is a good indicator, i.e., millennials who live and shop in mature markets are less likely to stay loyal to one specific brand.
For example, in China, 51.9% of millennials find brand loyalty important and shop products from their preferred brands, with only 6.7% of Chinese shoppers buying items they like regardless of the brand.
Personal Branding Statistics
It’s not that hard — just think about all the reasons for starting your business and how the idea alone makes you feel. What do you stand for?
Jot those on paper and start reading about the ways you can use them to your benefit.
10. A strong brand needs three key qualities.
According to researchers, these three things will determine the impact of your brand: consistency, constancy, and clarity.
This means that a brand needs to develop concise and easily understandable messaging, but relevant and continuously present in its customers/target audiences’ everyday lives.
11. 59% of customers buy from familiar brands.
There are no doubts about how important brand recognition is, as statistics show that 21% of shoppers decided to try a new product because it was from a brand they already knew and liked.
Apart from smartphones we have mentioned earlier, brand loyalty seems to be more or less dependent on gender.
48% of men stay loyal to their favorite automobile brand, which isn’t really a surprise.
Brand statistics show that women, in general, are less likely to stay loyal customers across most niches.
Clichés dictate women being loyal to apparel brands and household items, but the truth is that up to 30% of men stay loyal to their favorite apparel brands, while only 16% of women do the same.
The same goes for household appliances: 25% of men and 18% of women.
12. 61% of people prefer customized content.
B2B brand statistics show that 44% of B2B marketers state the obvious — getting and keeping your audience’s attention is becoming increasingly problematic.
Brands are facing a decision to cut back on traditional marketing tactics, think outside the box, and find innovative ways to stay relevant long enough to create a positive image in a shopper’s mind.
13. 39% of users quit websites if images take a long time to load.
(Forbes, Business News Daily)
The same number of people will leave the site if it takes too long to load.
Some other (less) interesting facts about branding indicate that 38% of your customers will leave if they find your website layout aesthetically unattractive.
While we agree this is a subjective category, we urge you to consider some of the stats and facts in the first part of this text to understand the most common and most accepted branding trends.
You should definitely consider audio branding since statistics show that music can lead to a 46% increase in favorability.
14. 31% vote for trustworthiness as a number one asset of a brand.
Other research shows that creativity is right next to trustworthiness when it comes to brand characteristics spenders look for.
As for brand intelligence and brand authenticity, statistics indicate that they are important for 23% and 22% of customers, respectively.
It is interesting to note that 21% of customers stated that they wish brands showed more confidence through marketing.
Consumer spending trends reveal that 21% of those who leave a brand on this account will not come back to it.
Tracking a brand’s readiness to step up for the values they wish to be associated with seems to be one of the most important statistics about branding lately.
This belief is most common in the US, where 63% of consumers believe that their activism on social media and being a part of boycotts can make brands join a certain cause or support a matter of public concern.
Nearly half of the consumers, i.e., 48% of them, will publicly express their disappointment on this matter.
16. Good branding makes employees 27% more positive about the future of the company.
Employer branding statistics show that businesses that invest in building their personal brand make their candidates 40% more likely to believe in their competitiveness.
Thus, 20% of them are more likely to stay with the company.
(Journal of Education and Social Science, CEO Hangout)
Thinking about someone judging your worth based on your Facebook and Instagram posts seems quite off-putting, but it seems that this is almost always the case.
The truth is that branding statistics reveal that 90% of recruiters admit conducting online research of their potential candidates.
18. 92% of people trust personal recommendations.
One of the more surprising facts about branding suggests that customers will trust recommendations from people they don’t know more than they will trust company messages.
In fact, only 33% of people can say that they trust companies when it comes to advertising a product.
19. 64% of millennials like a brand on Facebook only to get a discount.
Also, some 66% of them follow brands on Twitter to get coupons.
As we already mentioned, if you plan on running a successful business nowadays, you absolutely have to raise social media brand awareness.
However, statistics suggest that most millennials are following you because of the money they get to save that way.
This is not surprising, considering that an average millennial has less than $5000 in their personal savings.
20. 79% of millennials believe ads are crucial for branding.
Although this usually doesn’t stop them from installing ad-blockers, 79% of them do understand that ads are actually there for building a strong brand image.
The only catch is — free content. If they have access to free content, 75% of millennials will not be bothered by ads at all.
21. A brand earns an average of $6.50 for $1 invested in influencer marketing.
(Digital Marketing Institute)
If you’re looking to build a successful lifestyle brand, statistics indicate that social media influencers are your best bet, since they score the highest numbers on the return of investment scale.
Influencer channels and Facebook have the most impact, and some campaigns can attract a worth of $20 for $1 spent in the campaign.
This is probably the main reason for 59% of brands increasing their ‘’influencer budget.’’
22. 49% of consumers are dependent on influencer recommendations.
(Digital Marketing Institute)
We all want to make our brand stand out, but when it comes to this, brand differentiation statistics show that (once again) social media and influencers are your best friends.
Apart from taking advice from influencers, 40% of customers bought an item after seeing it on a social media platform, with a staggering 86% of women using social media to get shopping advice.
What is brand recognition?
Brand recognition is how fast customers can recognize your brand.
Logos, colors, music, design, and campaigns are all a part of marketing tactics used to model a brand and increase its recognition among the target audience.
What is the difference between brand and branding?
It certainly does sound the same, and it is frequently seen as the same thing, but there is a difference, albeit a very small one.
A brand is the identity of your business, while branding is your means to achieve it. Simply put, branding is the strategy one uses to create a brand.
Why is a brand important?
Having a brand is important in many ways because a strong brand is what keeps your business alive.
Having an easily recognized brand and known for its integrity and vision is a sure-fire way to keep your customers and keep getting new ones.
What is the importance of branding?
If you ever wondered why branding is so important, 2019 is the last year we can objectively observe since 2020 has been upside down in every way.
Having a branding strategy is important because it provides familiarity by conveying your story to the audience, connects you to those who share your values, and creates a community.
Most importantly, it delivers results and makes your business grow.
Why is brand consistency important?
Brand consistency is important because it increases a brand’s visibility.
Through the constant promotion of values, messages, and chosen visuals, the target audience and potential customers will become familiar with your brand and choose to keep engaging with it.
Although it may look so at first, branding is not just about bragging — there is a lot more to it.
Selling goods, ideas, or services is certainly crucial for the success of a business, but without thinking about your customers, you probably won’t make it.
We hope that these branding statistics will help you craft the reputation you envision for your business and introduce you to new audiences.