You should know there is a lot of ground to cover if you are looking to improve your marketing skills and knowledge base. Marketing is a vast industry, and it is continuously growing, developing, and changing.
We can help you stay up to date with the concurrent marketing statistics and facts. Read on and get the latest statistics on many prominent spheres of marketing.
The Top 10 Marketing Stats and Facts
- Getting better leads and improving brand reputation is the primary focus of most marketers.
- A substantial part of companies’ marketing strategy relies on content marketing.
- Digital marketing delivery statistics prove that blog posts are the most popular delivery format (86%).
- Pinterest is most likely to spark user interest in your brand.
- Facebook marketing statistics are still dominant in almost every marketing aspect.
- Instagram is one of the most innovative and engaging social media platforms.
- Nearly every American has a mobile phone (96% of the entire population).
- Marketers are rapidly increasing the investments in ad spending per internet user.
- Most of Facebook ad revenue in 2019 came from phone users (94%).
- In 2018, every £1 spent on email marketing returned about £42 on average.
Content Marketing Statistics 2020
Content marketing is very lucrative, and it’s often the centerpiece of a successful marketing strategy. Modern companies, no matter their size, couldn’t survive without continuously investing in their content.
1. The majority of marketers keep investing in content marketing.
According to digital marketing statistics in 2020, a study revealed that with 3,400 global participants, HubSpot reports that 70% of marketers confirmed their continuous investment in content marketing.
Nearly 80% of the participating marketing companies hired several content specialists. 24% of companies want to invest more in content marketing this year.
2. Getting better leads and improving brand reputation is the primary focus of most marketers.
An extensive survey conducted by Sem Rush provided many informative content marketing statistics.
According to the info gathered from the study, most companies’ content marketing goals (75%) are to improve their leads.
Higher traffic is the second most wanted goal (71%). The third goal is a better brand reputation (56%), followed by improved interaction and loyalty of the target audience (46%).
Believe it or not, conversion rates are at the final spot and mentioned by only 17% of the survey’s contestants, according to marketing research statistics.
3. A great part of companies’ marketing strategy relies on content marketing.
About 40% of the contestants from the HubSpot study claim that content marketing was critical for their successful marketing campaign.
The results have many forms, including the influx of organic web traffic, better conversion rates, page views, and leads.
These content marketing stats can and should be tracked, as they are evidence of business growth.
4. The content itself is best created for multiple audience segments.
Expert marketers revealed their secret to HubSpot, saying that they create content with three or more audience segments.
Written content is slowly becoming replaced with videos, podcasts, and other content mediums.
Almost all marketing experts (94% of them) use social media platforms to distribute their content. It’s not hard to see why this matters, considering that a strong social media presence is crucial for building a brand.
5. Digital marketing statistics prove that blog posts are the most popular delivery format (86%).
It comes as no surprise that blog posts are in the lead when it comes to delivery. However, the following list of content output methods might surprise you:
- The email follows, with 67% of all content delivery.
- Then, we have infographics, with 45%.
- Closely behind come case studies with 42%.
- Then, there are success stories with 36%.
- E-books are only a percent away, at 35% of content delivery.
The list goes on, but, interestingly, video tutorials, podcasts, and original studies aren’t yet as popular as previously mentioned delivery channels as per statistics in marketing (28%, 11%, and 19%, respectively).
6. The delivery of content is often automated.
If you were wondering about marketing automation statistics, this might be of interest to you. Taking into account the companies that use it, the content delivery automation goes up to 23% percent.
Moreover, 68% of companies use some sort of marketing automation.
The most popular automated online marketing strategy is automated emails, used by 20% of marketers. Finally, automation in marketing is estimated to increase by 31% in the future.
Social Media Marketing Statistics
Marketing on social media has become imperative for all businesses because it generates a lot of traction. Social media is free real estate for marketers because it gives them so much space to work with.
7. Pinterest is most likely to spark user interest in your brand.
Surprisingly, Pinterest users are more interested in viewing and learning about products than people using other social platforms.
More precisely, influencer marketing statistics reveal there is a 20% higher chance that something you posted is going to draw attention on Pinterest than on other social media.
A user base open for content about brands and product marketing is an excellent target audience for marketers.
Digital marketing stats tell us that other social media has about 55% of its user base interested in brands, while 75% of Pinterest users are interested in discovering new brands and products.
8. Pinterest users are not only more likely to discover your product but also more likely to purchase it.
The second best thing after getting brand exposure is sales. Pinterest users that discover a new brand or product often end up buying that product (83% of weekly Pinterest users).
Furthermore, statistics on social media marketing tell us that nearly all Pinners (98%) tend to try out the new stuff they have discovered on this great platform.
The best part about Pinterest is that it’s growing continuously (30% annual growth in users).
In other words, online shopping statistics show that your consumer base is guaranteed to grow if you use this platform for marketing.
One of many possibly interesting marketing facts is that LinkedIn works better than Facebook in terms of generating leads (it has a massive 277% advantage).
We’ve already mentioned the importance of leads for online marketing, so you know what that means.
If you’re an owner of a company and want to improve your online presence with content marketing, you should try to utilize LinkedIn to your best advantage.
10. Facebook marketing statistics are still dominant in almost every marketing aspect.
LinkedIn may have the upper hand in leads, but Facebook is still the most prominent social platform in the world, and as such, it brings many perks to marketers.
More precisely, 89% of marketing teams use Facebook for increasing brand relevance.
Facebook has a massive user base (over 2.5 billion active users every month), and 66% of the people “follow” or “like” some brands.
Brand owners claim that they have seen a 0.09% average engagement rate increase just because they are making one Facebook post a day.
11. Twitter marketing stats are not too far behind.
Twitter is still a big part of the social media holy trinity (alongside FB and IG).
It had about 330 million users active monthly in the first quarter of 2019. 79% of them like discovering new things, which is great for brand and product exposure.
Twitter users are also 26% more likely to sit through ads than other social media users. Brands that Tweet at least once a day increase their median engagement by 0.048%.
Statistics about social media marketing wouldn’t be complete without mentioning Instagram.
It has more than a billion users active each month, and its user base is continuously growing worldwide. Nearly all of IG users (90%) follow brands and businesses.
Engagement is also very high on Instagram. Brands that use it have a 1.60% average engagement, regardless of their field of work.
Instagram is still the primary domain of influencers (89%), who utilize stories and posts to their best advantage.
Finally, IG video posts are 49% more successful than images when comparing their interaction rates.
Mobile Marketing Statistics
Surely you already know that most people use mobile phones worldwide. Well, mobile marketing is more important than ever, to the point that it’s a necessary part of any serious marketing campaign.
13. Nearly every American has a mobile phone (96% of the entire population).
The use of mobile phones has dramatically increased over the years, which is especially true for smartphones.
A Pew Research Center’s study from 2011 confirmed that 35% of American cell phone owners used smartphones.
Now, smartphone use has increased to 81% of the total mobile phone use. However, these mobile marketing facts vary depending on the demographic. Most adults up to the age of 50 use smartphones (94%).
Regular cell phones are predominantly used by people in their 60s or older (39% of this demographic use them).
14. Most of Facebook ad revenue in 2019 came from phone users (94%).
The Facebook advertising revenue in the past several years primarily comes from mobile app users, and it’s gradually increasing.
In 2018, the approximate mobile ad revenue was 92%, so it increased by 2% in just one year.
15. Marketers are rapidly increasing the investments in ad spending per internet user.
According to the marketing statistics from Statista, ad spending was expected to reach $97,663 million in 2020 (at the moment of writing). They also expect to see these numbers grow by 7.2% in four years.
The average amount of ad spending per single user of the internet is around $21.69. That’s a massive increase from last year’s $17 average and $13.5 average from 2018.
16. More than half of website visitors in 2018 used smartphones.
One of the more interesting facts about marketing were revealed in a Monetate survey from 2018. It confirmed that in the third quarter of the year, 53.9% of all website traffic came from smartphone users.
That is 16% more than desktop traffic, which used to be predominant not so long ago.
Tablet users comprised 8.67% of the total traffic during the same quarter of 2018. These online marketing statistics highlight the importance of mobile optimization of websites, which brings us to the next stat.
17. Almost all small business websites are expected to have mobile optimization by now.
Thanks to the findings of their study on network marketing statistics from 2018, Clutch predicted that in 2019, 94% of websites for small businesses would be fully optimized for mobile devices.
In 2018, about 36% of small companies didn’t have a website.
People tend to use smartphones a lot these days, so it makes sense for marketers to jump on this opportunity and advertise on social media and other mobile outlets.
Email Marketing Statistics
Email marketing is often marked as spam, but it is still a crucial part of most marketing strategies. It shouldn’t be disregarded, and the following stats are proof of that.
18. In June of 2018, 46% of every opened email was opened on a mobile device (tablet or smartphone).
Once again, we can see the prominence of mobile devices in online marketing, as per the effectiveness of email marketing statistics.
The study from 2018 carried out by Litmus found that webmail opens follow the mobile devices, at 35% of all opened emails.
You’d think that desktops would be dominant before looking into facts about email marketing. However, they are at the bottom, according to this study (18%).
Finally, Litmus suggests mobile optimization for websites alongside desktop optimization. After all, millennials use mobile phones a lot, and they are big spenders.
19. In 2018, every £1 spent on email marketing returned about £42 on average.
This info is taken from the 2018 DMA’s marketing statistics, and you must agree that this looks like a good investment.
Note that this high rate of interest improved dramatically over just one year (it was about £32 in 2017).
20. About 55% of the global email correspondence in 2018 was marked as spam.
One of the more interesting facts about marketing prove that spam emails are a considerable nuisance for everyone.
However, despite the high percentages of spam emails, their number is steadily decreasing. In 2012, 69% of all emails were spam messages.
Statista reassures us that the global issue with spam emails is slowly being resolved. Marketing emails are usually considered annoying, but they are harmless for the most part.
The latest marketing statistics show us the importance of digital marketing, which has rapidly taken over traditional marketing methods.
Social media presence seems to be the number one factor for building a successful brand, company image, attracting consumers, and so on.
Keep in mind that marketing is always evolving and changing by the day. We expect to see its even fuller transformation into the digital realm in the following years.
The future of marketing seems very exciting and promising, and we can’t wait to see the new methods for content distribution and consumption.