22 Incredible Amazon Statistics for 2023 That Will Amaze You

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Marija Kovachevska
March 17, 2021

Are you thankful for not having to drive, ride, or walk, all the way to the store to get what you need in these difficult times? If yes, then, chances are, you are a part of the Amazon statistics that we’re about to show you.

Current global conditions go in favor of Amazon. But in what way, and to what extent, you’re about to see for yourself.

 Top 10 Amazon Statistics and Facts

Worldwide Stats on Amazon Growth

One of the reasons Amazon is so successful is that it can be accessed and utilized from anywhere in the world. To get more insight into what this means, here are some global stats about the company.

1. Amazon is the third-largest e-commerce brand in the world.

(Statista)

Online shopping is stronger than ever amid the COVID-19 crisis, and the global e-commerce market share of Amazon continues to grow, from 10% in 2018 to an estimated 13.7% in 2019.

Amazon ranked third for that year, after Tmail.com, with 14%, and Taobao.com, with 15%.

2. According to Amazon statistics for 2019, Amazon was the 4th most valuable brand in the world.

(Forbes)

According to Forbes, Amazon’s brand value equaled $135.4 billion at the end of the fiscal year. This was a 40% value change when compared to the year before.

The first spot on the list was taken by Apple, while Google and Microsoft took 2nd and 3rd spot, respectfully.

3. Amazon sales growth is expected to push employee numbers to 1.2 million. 

(Business Insider)

The 175,000 temporary hires made since March 2020 helped the permanent 876,000 Amazon workers cope with the increased consumer demand during the coronavirus lockdown.

But this is not all; 133,000 new hires were planned for positions in the US and Canada by the end of 2020, as Business Insider reveals.

4. Jeffrey Bezos makes $13.4 million per hour.

(Market Realist)

Along with Amazon’s brand value, the net worth of its founder, Jeff Bezos, saw an enormous jump.

So if you are wondering how much Jeff Bezos makes a day, Amazon business stats and calculations from Market Realist estimate that the first man of Amazon made about $3,715 per second.

This equals $321 million per day, or a staggering $8.99 billion per month based on his total net worth in 2020.

5. Jeffrey Bezos could become the world’s first trillionaire by 2026.

(Time, USA Today, Market Realist)

With the increase of the Amazon market share worldwide in e-commerce, the net worth of Jeff Bezos is expected to go up.

With a net worth reaching $182 billion in 2020, Jeff Bezos is the richest man in the world — and has been since 2017.

Plus, If his net worth continues to increase at the same pace as during the last 5 years (34%), by 2026, he could be the first trillionaire the world has ever seen.

6. The luxury fashion business plays an important part in Amazon growth strategy.

(Forbes, Forbes)

The fashion industry, or more precisely, the clothing and clothing accessories sector, has suffered a crushing 36.5% decline in revenue due to the pandemic.

So, luxury fashion brands decided to join Amazon — to stand a better chance of making it through the COVID-19 storm.

Prior to the crisis, Amazon already had over 850,000 fashion listings.

US Amazon Trends and Popularity

Even though its popularity around the world is undeniable, as you could have concluded from the above-listed stats, Amazon is still the most influential in the US.

7. By the end of 2019, there were over 112 million Amazon Prime users in the US alone.

(Fortune, Statista)

The number of American Amazon Prime subscribers reached 112 million at the end of 2019 — a significant part of the world’s total 150 million Prime users, as Amazon Prime stats reveal.

This number surpasses just over 100 million active users in 2018 and is twice as high as the number of users in 2015 (50 million users).

8. Amazon holds 38% of the American e-commerce market.

(Time, MarketWatch)

The US retail statistics reveal that brick-and-mortar sales continue to drop, even more so amid the global pandemic. As e-commerce takes over the retail market share, so does Amazon.

In May 2020, Amazon held more than one-third (38%) of the national e-commerce, with a large margin ahead of Walmart (5.8%), eBay (4.5%), and Apple (3.5%).

9. 20% of Amazon subscribers shop a few times per week, Amazon Prime statistics reveal.

(Statista, Statista)

Approximately 20% out of the 66.4 million US households with an Amazon Prime subscription in 2019 made more than one purchase per week.

What’s more, 7% of them claimed that they bought something almost every day.

On the other hand, only 3% of non-subscribers were recurrent Amazon weekly customers as of February 2019.

(Caribbean News, Statista)

If you’ve ever wondered how many people use Amazon, the number of unique website visitors, both mobile and desktop, can be the most precise answer you’ll get.

Namely, 212.24 million people accessed Amazon in October 2020, making it the 4th most popular multi-platform digital property in the US for the year, after Google, Microsoft sites, and Facebook.

Amazon Sales Statistics

Due to the pandemic, sales on Amazon are likely to keep rising. However, even before COVID-19, it has dominated the market, and the stats below show how in a bit more detail.

11. Amazon marks a 60% year-over-year growth for 2020’s Prime day.

(Facteus, About Amazon, Digital Commerce 360)

Facteus consumer spending data show an amazing 60% YoY growth of Amazon expenditure during Prime Day. In comparison, Walmart gained around 52% YoY.

In 2020, on Amazon Prime Day, consumers spent around $10.4 billion.

12. “Nintendo Switch” was the most researched item on Prime Day, Amazon UK statistics for 2019 show.

(Statista)

Typed in a whopping 1.13 million times by UK Amazon users, the word “Nintendo Switch” made this product the most sought-after item for Amazon Prime Day in 2019.

Online UK shoppers, like the majority of Amazon customers, were mostly interested in IT equipment. More precisely, the next most frequently used keyword (with 905,000 searches) was “laptops”.

13. Half of Americans start their online shopping with Amazon search, statistics reveal.

(eMarketer)

A 2019 CivicScience survey shows that 49% of the online shoppers older than 13 started their online shopping directly on Amazon.

Google was the second most used search engine, with 22% addressing it for shopping. Finally, 13% of the surveyed used other platforms.

14. Around 70% of smart speaker owners in the US use Amazon Echo, sales statistics confirm.

(About Amazon, eMarketer)

Echo Dot, a low-end smart speaker device that customers can easily find on sale, was the most popular purchase for the US Amazon Prime Day in 2020.

Moreover, eMarketer estimated that, by the end of the year, the total number of Amazon Echo owners will have reached 83.1 million (69.7%).

15. Amazon product statistics reveal its dominance over the US Electronics and Media market.

(eCommerceDB)

The net sales in the Electronics and Media product group on Amazon reached $20,000 million in 2019. This places this digital marketplace at the top of the market, holding shares between 45% and 50% that year.

What’s more, Amazon held the number one spot by a margin of $10,000 million — the selling volume difference with the second-rated Apple.

16. 21.6% of the global smart speaker sales come from Amazon Echo, as sales statistics show.

(Business Wire, Statista)

Amazon Echo still held the biggest share (21.6%) of the 30 million smart speaker units sold in Q2 in 2020, as Business Wire stats show. In comparison, Google held 17.1%, and Baidu 16.7% of the market.

In 2018, around 32 million Echo speakers were sold worldwide. But, given the upward trend in sales, this figure is expected to reach 130 million by 2025.

17. In 2018, Amazon surpassed Chewy in pet product sales, Amazon sales trends reveal. 

(Pet Food Processing)

The pet industry, like many other US sectors, couldn’t fight against the overwhelming Amazon wave. Statistics show that around 55% of US pet-owners purchased pet products on Amazon in 2018.

Chewy was the first choice for 31% of the pet owners, followed by PetSmart (13%), and Petco (11%).

Amazon Seller Statistics

The heart of Amazon is the sellers, as they are what makes this website so attractive to the buyers. Moreover, as the stats show, the number of sellers is only rising by the minute.

18. Each minute, three new sellers join Amazon.

(Marketplace Pulse)

There are about 9.6 million Amazon sellers across the globe, and 2.2 are considered active. Every year, this stat is boosted by an average of a million newcomers, and the coronavirus pandemic didn’t change a thing.

At the moment of writing, the marketplace with the highest number of active sellers (479,000) is the American Amazon.com.

It’s followed by Amazon.in (India) with 234,000 active sellers and Amazon.es (Spain) with around 211,000 sellers.

19. Around 40% of Amazon sellers are based in China, Amazon statistics suggest.

(Marketplace Pulse)

More and more Chinese businesses use Amazon as a digital marketplace to sell their goods.

Following the analysis from Marketplace Pulse in 2019, at least 40% of Amazon sellers were China-based. This is a big increase from 2017 when only 26% of the third-party retailers had their headquarters in China.

20. Every minute, US businesses sell over 4,000 items through Amazon, stats confirm.

(Amazon SMB Impact Report, Marketplace Pulse, Marketplace Pulse)

The 2019 Amazon report on small businesses’ impact reveals that those based in the US sell 4,000 items per minute. This equals over 2.1 billion items in 2019.

There were 75,000 new Amazon sellers in 2019, the Amazon growth chart reveals. Most of them were based in California (17.5%), Florida (12.1%), and Texas (8.2%).

What’s more, it also shows that, in 2018, an average American small business made more than $90,000 on Amazon.

21. Only 3% of the top Amazon sellers by revenue gained more than $10 million annually in 2018.

(Statista, Marketplace Pulse)

Amazon sellers’ data for 2018 reveal that as much as 60% of Amazon sellers didn’t surpass the $250,000 in yearly earnings.

Additionally, in 2019, only 10% of the Amazon sellers made it over the $100,000 threshold in annual sales.

22. Statistics about Amazon count more than 465 private and exclusive brands.

(Numerator, Vox)

By January 2019, Amazon counted around 135 private labels and 330 brands sold exclusively on Amazon.

And, while any brand can sell exclusively on Amazon, 80% of merchants sell from more than one platform.

Electronics are the Amazon of Amazon, and more than half of sales made by private labels (58%) are in this sector.

Of those, the most popular are Alexa-activated products, like Echo Dot, Amazon Fire TV Stick, and Fire Tablet.

FAQ

How many customers do those at Amazon have?

It’s hard to calculate the exact number of customers, but there are some numbers that can give you an idea. For example, there are more than 100 million Amazon Prime members.

Moreover, there were 1.66 billion buyers in 2016, and this number was projected to rise to 2.14 billion in 2021.

How many purchases are made on Amazon daily?

We haven’t managed to find the precise number of sales, but the value of those sales might answer this question indirectly.

Amazon makes $4,722 in sales every day, which amounts to $283,000 per minute, and about $17 million every hour.

What sells the most on Amazon?

The Electronic and Media Amazon sector was the most profitable in 2019. Around 44% of Amazon customers shopped for electronics as of February that year.

Following by popularity were apparel, accessories, and home and kitchen goods.

How many Amazon sellers make over 100K?

Around 10% of the 3 million active Amazon sellers in 2019 made annual earnings over $100,000.

How many Americans have an Amazon Prime account?

The number of Amazon Prime subscribers in the US, as of December 2019, has reached 112 million. This is an increase from 95 million there were in June the year before.

Who has more subscribers, Netflix or Amazon?

Netflix, with its 167.1 million subscribers at the end of 2019 leads over Amazon Prime, which counts 150 million users worldwide.

Wrapping It Up

Getting anything we need and want, without leaving our couch, is one of the main reasons why a digital empire like Amazon has managed to grow so much.

Today, the impact it has on the global economy, and on many aspects of our lives, is both practical and intimidating.

But the fact is, in times like these, we feel lucky to have this digital marketplace, no matter how we feel about these astonishing Amazon statistics.

Sources

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Marija is a content writer, biochemist, and communications associate for several nonprofit organizations. After earning her bachelor’s, she worked as a scientific writer before engaging in the world of nonprofits—first as an English translator and an activist, and later, as head of communications. In content writing, she finds the perfect stimulus for her curiosity and aptitude for research, as well as a way to deploy her linguistic creativity for the purpose of better understanding.

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