27 Amazing Alibaba Statistics to Grasp in 2023

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Marija Kovachevska
April 2, 2021

Alibaba Group, one of the most brilliant business ideas of modern times, is already 20 years old. Yet, Alibaba statistics from the time of its creation until today don’t cease to shock and amaze.

From cloud computing to fresh groceries, Alibaba offers a million solutions not just to China, the biggest e-commerce market in the world, but also to millions across the globe.

Here’s everything you need to know about this e-commerce giant!

Top 10 Alibaba Facts and Stats

Global Alibaba Statistics  

In 2020, Alibaba successfully faced the enormous challenges brought on by the pandemic. So, what makes the Alibaba machinery tick so perfectly? The info in this section will give you an idea.

1. Alibaba.com counts over 150 million registered members. 

(Digital Commerce 360, UNCTAD)

Alibaba.com is a significant player in the $25.6 trillion-worth global e-commerce market, as it was in 2018, as the data on the Alibaba sales growth rate shows.

After all, the website is Alibaba Group’s international e-commerce market’s branch.

2. The Alibaba marketplace has 881 million active monthly mobile users.

(Alibaba Group, China Internet Watch)

Alibaba’s shopping platforms are very popular among Chinese mobile users. The data on the Alibaba market share in China is incredible.

As of September 2020, Alibaba has the second-highest mobile reach in the country.

More precisely, Alibaba’s mobile apps have reached 95.3% of mobile users in China (over 1.127 billion mobile users).

3. At the end of Q4 of 2020, there were 779 million buyers actively shopping on Alibaba. 

(Statista)

This number increased from 742 million the company reached by the end of the second quarter that year.

In comparison, the number of online shoppers on all buying platforms of Alibaba was 711 million just a year before, confirming that the online shopping growth won’t slow down anytime soon.

4. There are over 150,000 Alibaba sellers, analysis on Alibaba number of sellers shows.

(Digital Commerce 360, Alibaba.com, Alibaba Report, Reuters)

Alibaba Suppliers offer a wide variety of products and services. Goods are available in over 44 significant categories online.

In other words, you can buy almost anything on Alibaba — from clothes and accessories and tech gadgets to food and beverages!

However, despite international ambitions, over 95% of the sellers on Alibaba come from China. This is one of the most consistent facts about Alibaba that remained unchanged over the years.

5. Over 10 million companies globally buy wholesale through Alibaba. 

(Fortune)

Business buyers and wholesale suppliers on Alibaba are growing by the minute. In the fiscal year that ended on March 31, 2020, Alibaba recorded a 17% yearly revenue increase in this sector.

More precisely, the international commerce wholesale business brought Alibaba a revenue of $1.4 billion.

6. Alibaba operates in over 240 countries and regions around the globe.

(Alibaba.com, GRIN)

The Alibaba growth rate slowly reaches the saturation level in China — at least, this is what analysts think. Therefore, Alibaba is snowballing its businesses overseas.

For the moment, Alibaba’s buyers come from more than 190 countries.

7. In 2020, more people worked for Alibaba than for Yahoo and Facebook combined.

(Alibaba Group News, Statista, Statista)

The 2020 records on Alibaba and its number of employees show 122,399 full-time employees, as of September that year.

Operations and customer service was the most crowded sector in 2018 (about 25,000 workers). Other sectors include research and development, marketing, and administration.

8. As of June 2020, 1.3 billion buyers around the globe are using AliPay.

(China Internet Watch)

AliPay is an online payment platform, formerly a member of Alibaba Group. AliPay stats are a clear indication that the popularity of online credit cards is rising.

Namely, AliPay made $17 trillion worth of transactions in 2020, which refers to mainland China only. Besides its Alibaba Group associates, AliPay has 460,000 external merchant users.

9. Aliexpress is the most popular of the Alibaba-owned websites.

(SimilarWeb)

Aliexpress.com is the 7th most visited digital e-commerce and shopping marketplace worldwide, according to global Alibaba statistics for 2020.

Aliexpress.com is also the highest-ranking of all Alibabas’ websites. At the end of 2020, Taobao.com ranked 12th, and Tmall ranked 21st on the list.

Alibaba Market Share

Alibaba is mostly China-based, but its influence extends well across Chinese borders. So, if you ever wondered how Alibaba ranks in the world, this is the right section for you.

10. Alibaba is the 3rd largest e-commerce company in the world.

(AXIOMQ)

Despite what some may think, Alibaba is not the largest online marketplace in China, according to the Alibaba annual revenue.

The numbers reveal that Jingdong, or JD.com, is the Chinese champion. It preceded Alibaba by $15 billion in 2019 earnings.

JD.com ranks second on the e-marketplace top list — Amazon remains the biggest digital marketplace regarding revenue.

11. With a $768 billion GMV, Alibaba is the most successful e-marketplace in the world.

(The Motley Fool, Alibaba Group)

As Alibaba data for 2017 show, Alibaba was the world’s leader in GMV (gross merchandise value). More precisely, its GMV equaled $768 billion. Amazon was second on that list, and JD.com was third.

Moreover, Alibaba was doing just as well in 2019/2020 — its GMV in the 12 months before March 31 that year exceeded $1 trillion. Almost 95% ($945 billion) of this value originated in the Chinese marketplace.

12. Alibaba statistics show that Alibaba Cloud is the fifth largest Al company in the world. 

(Reuters, Datamation)

Artificial intelligence is one of the leading expansion goals of the Alibaba Group. Today, their AI platform offers an easy-to-use AI tool for businesses.

How vital AI is for the company is also seen in the fact that Alibaba invested $1.41 billion into systems for AI and the Internet of Things related to their smart speakers.

13. Alibaba Cloud holds 6% of the world’s cloud computing market. 

(China Internet Watch, AlibabaGroup News, The Motley Fool)

When discussing Alibaba vs. Amazon regarding cloud computing, Amazon takes the lead.

Alibaba statistics for 2021 show that by the end of the second quarter in 2020, Amazon Web Services (AWS) held a whopping 31% of the global market share.

In comparison, Alibaba Cloud accounted for only 6%. However, the cloud computing revenue for Alibaba grew by 60% in 2020 compared to the year before. In China, Alibaba’s share was 40.1%.

14. Alibaba dominates China’s smart speaker market. 

(Caixin Global, Statista)

As of April 2020, Alibaba sold about 3.71 million Tmall Genie smart speakers. Nevertheless, due to the pandemic, the Alibaba market share in 2020 dropped to 35.2% from 39% in 2019.

15. Three of the top 10 most visited e-commerce websites in China are owned by Alibaba.

(Disfold)

Alibaba companies, Taoobao.com, Tmall.com, and 1688.com are among the ten most visited e-commerce websites in China.

Taobao tops the list with 454 million monthly visits. Next, Tmall ranked 3rd with an estimated 153 million visits. Finally, Alibaba1688 was next on the list with 49.8 million visits.

Alibaba Trends and Growth

The US, the world’s biggest consumer market, is the main prize in the eyes of Alibaba. But, they also have other business horizons in sight. These include India, Brazil, and Canada.

What else is on Alibaba’s menu for the future? Read it below.

16. Alibaba company stats show that its number of customers more than doubled from 2015 to 2020.

(Statista)

In just five years, Alibaba attracted another 371 million shoppers to its platforms. Yearly data shows a progressive increase in buyers over the years.

The most significant year-to-year jump happened between the last quarter of 2017 and the first quarter of 2018. Then, 37 million more started using Alibaba.

17. Alibaba stock rate will continue increasing at least until 2025.

(Capital Com)

After a rocky 2020 year, the BABA Group stocks stabilized and continued to rise. WalletInvestor expects Alibaba’s share cost to reach $384 per stock by the end of December 2021.

This is $84 more than what they reached in early October 2020. Projections further estimate a stock price of $657 by October 2025.

18. Alibaba employee count had a record jump between 2018 and 2019.

(Statista)

The number of full-time Alibaba workers grows each year, including the pandemic-ridden 2020. However, the most significant jump in numbers was by a dramatic 35,537 between 2018 and 2019.

Alibaba Group is one of the biggest employers of people younger than 30. Almost 45% of those currently working for Alibaba are below this age.

19. The data on the growth rate of Alibaba reveals its Chinese stores will increase by at least 484 in 2021.

(TechCrunch)

Yes, Alibaba has a new vision for the future of brick-and-mortar stores.

They announced the investment of $3.6 billion in the Chinese retailer Sun Art Group, which means that all of their stores will be integrated into Alibaba’s system.

Afterward, Alibaba plans on building an innovative amalgam of online and in-person shopping.

20. Americans account for 15.96% of traffic on Alibaba.com.

(SimilarWeb)

One of the most known Alibaba facts is its ambition to conquer the US e-commerce market.

The latest internet traffic stats show that this might become a reality soon since US citizens are the most frequent foreign visitors on Alibaba.com.

As of December 2020, 15.96% of the total traffic to the site came from the US territories, making Americans the most frequent foreign visitors on the website.

In comparison, 17.82% of the visits were from China.

Alibaba Profit and Revenue

Due to the COVID-19 pandemic, Alibaba had the slowest growing revenue in the first half of 2020.

However, Alibaba continued to mark successes in all its sectors — but has Alibaba managed to save the business from the sinking global economy?

21. Alibaba sales statistics show that the company sold $39.878 billion worth of goods in a year, as of March 30, 2020.

(Macrotrends)

Alibaba’s financial records for the fiscal year 2020 show around $9 billion higher sales than the year before. For comparison, three years earlier, the sum was $8.6 billion.

Macrotrends data also show an increase of 26.81% of the annual profits since 2019. The annual net income, on the other hand, saw a 61.5% increase from 2019.

22. Alibaba revenue reached almost $72 billion in 2020. 

(Statista, Statista, Business Wire)

Alibaba Group is among the most profitable e-commerce corporations in China. Its 2020 annual earnings reveal a sum of a whopping $71.985 billion.

This is a 28.2% increase from the annual revenue reported in 2019 ($56.152 billion). The reported revenue growth rate was 35% year-over-year.

23. The Alibaba international market accounted for 7% of their Q3 2020 revenue.

(Statista)

About 2% of the revenue for Alibaba comes from international commerce wholesale. Global retail accounted for another 5% of Alibaba’s revenue in the third quarter of 2020.

Still, with their combined 7%, international commerce is far behind other Alibaba sectors. The most successful are commerce retail in China (62%) and cloud computing (10%).

Alibaba Stats for Singles’ Day

Established in 2009 by the Alibaba Group, Singles’ Day is the antithesis of Valentine’s Day. It is the Chinese version of Black Friday or Cyber Monday.

However, the Alibaba Singles’ Day sales numbers surpass both of these combined, and Amazon Prime Day sales.

24. Over 3,000 chartered flights brought goods to China during Singles’ Day.

(Practical Ecommerce)

During the 11 days of the holiday in 2020, Alibaba sales numbers were so high, more than 700 flights exported the commanded goods from China to the rest of the world.

Cainiao, the logistics partner of Alibaba, managed the distribution of over 2 billion orders for Singles’ Day in 2020.

25. American brands sold the most products to Chinese customers.

(Practical Ecommerce)

Additionally, Alibaba’s US sales contributed $5.4 billion to the total revenue.

In general, more than 250,000 brands offered their products on Alibaba’s platforms during this holiday. Out of these, 31,000 were foreign brands.

26. Alibaba recorded 2.32 billion orders for Singles’ Day in 2020.

(Statista, ecInsider)

Alibaba’s Tmall and Taobao received a record number of orders for Single’s Day in 2020. Just two years before, it had 1.04 billion orders.

Moreover, the most loyal Alibaba users by country are best seen during Singles’ Day. In 2018, Alibaba received most orders from Hong Kong.

Aside from Hong Kong, Taiwan, the US, and Australia were also high on the list.

27. During the 2020 Singles’ Day, Alibaba Group made $74.1 billion in total sales.

(Statista, Practical Ecommerce)

During the 2020 Singles’ Day, Alibaba Group statistics reveal the Group made $74.1 billion in total sales. In comparison, last year’s Singles’ Day led to $38 billion in sales.

However, keep in mind that, in 2020, the holiday lasted almost two weeks, while it usually lasts only one day.

FAQ

How many members does Alibaba have?

There are over 150 million registered members of Alibaba.com. Also, Alibaba counts more than 10 million active buyers around the globe.

Finally, as per Digital Commerce, there are over 150,000 sellers on Alibaba.

Is Alibaba or Amazon bigger?

The short answer — Amazon. However, both companies have similar revenues.

While Amazon might be in the lead when talking about Cloud or Commerce revenues, Alibaba is not too far away regarding advertising revenues.

Looking at the stocks, the conclusion is the same — Amazon’s stock was worth  $1,848 at the end of 2019, while Alibaba’s stock was worth “only” $212.

However, both stocks increased by a similar percentage — 173% for Amazon and 162% for Alibaba.

Is Alibaba growing?

Considering all the listed stats, it’s safe to assume that Alibaba is definitely growing.

For example, the number of active online shoppers has been increasing year-over-year on all Alibaba platforms.

What’s more, Investor.com and other business analysts project that Alibaba’s stock prices will keep growing in value until at least 2025.

How many employees does Alibaba have?

Alibaba reported 122,399 full-time employees on September 30, 2020. In June, their number was 120,535. So, the number of Alibaba employees grew all along 2020.

How big is Alibaba?

By earnings, Alibaba is the third-largest e-market worldwide, following JD.com and Amazon. However, by Gross Merchandise Value (GMV), Alibaba is the leading e-market in the world.

Plus, Alibaba Group owns more than a few other e-commerce and cloud computing companies. All of these count users in millions.

How much business does Alibaba do in the US?

In 2019, about 33% of online shoppers using Alibaba platforms were US-based. But, about 95% of the sellers are Chinese businesses, as Alibaba numbers show.

Also, Americans are the second most frequent visitors on Alibaba.com. Alibaba officials claim that the US is the fastest-growing Alibaba market.

The Bottom Line

The global pandemic pushed retail further into the online marketplace. So, e-commerce giants like Alibaba Group are on a good track to dictate the future of shopping.

Experts think that more and more people will start feeling Alibaba’s versatile impact.

Being aware of trends and stats is a good way of predicting them. They can help us adjust to and profit from the Alibaba statistics to come.

Sources

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Marija is a content writer, biochemist, and communications associate for several nonprofit organizations. After earning her bachelor’s, she worked as a scientific writer before engaging in the world of nonprofits—first as an English translator and an activist, and later, as head of communications. In content writing, she finds the perfect stimulus for her curiosity and aptitude for research, as well as a way to deploy her linguistic creativity for the purpose of better understanding.

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